Meet the Team

It’s our hope that this is just the beginning of a lifelong relationship. Let’s get the ball rolling by introducing you to the family who’s always going to be there for you with expertise, experience and reliable advice.

Richard Eichholz

President (Atlanta)

The only job Richard has ever had is working for Buy-Rite, and 55 years later, it’s still the one thing in his life he could never give up. Working with his father Harry Eichholz for decades (back when Buy-Rite was based in Savannah) taught him the importance of hard work, dedication and helping others. Above anything else, Richard wants Buy-Rite’s partners to be happy and successful. Over the years, he’s won many awards for manufacturers and salons alike and remains dedicated to philanthropy, staying very active with the United Way. When he’s not helping customers bring their dreams to fruition, you can find Richard playing golf, eating sushi or enjoying a nice glass of wine.

Adam Eichholz

Vice President

Adam worked in investment banking for five years at UBS, witnessing the worst of the financial crisis in 2007–2009. In 2010, he decided that he’d had enough and wanted to be with his family. He called his dad, Richard, and that day had a job with Buy-Rite. These days, he’s known as the serious one in the office (as well as for having great homemade lunches from his wife Katy), but he still gets a chill when he sees a client’s dream salon come together. He lives for music, the beach, playing golf and his beautiful daughter Aly, son Jack and awesome wife Katy.

Jason Eichholz

Vice President

Before joining the family business, Jason was a CPA in New York City. He came back home in 2014, but his experience in the fast-paced NYC financial sector taught him how to handle anything. Always quick with a joke, Jason loves easing his clients’ anxiety about trying to start a business. Above anything else, he wants them to know that he and his family are there for them through every step. His passions include live music, traveling, playing golf (just like his brother) and taking up the fight against breast cancer by supporting the Susan G. Komen foundation. Jason married his best friend on Halloween of 2015, the sixth anniversary of their first date. Jason is the proud father to three girls.

Lyle Mackenzie

Director of Sales

Lyle has been a valuable part of the Buy-Rite Team since 2012. He is the trustworthy friend you can always turn to for advice. He joined Buy-Rite after working in customs brokerage, importing jet engines from Gulfstream Aerospace in Europe. As a sales lead, his favorite part of the job is really getting to know clients, ultimately finding what they really need to make their dreams unfold. Lyle loves fishing and laying on the beach. When not outdoors, he loves cooking and spending time with his family.

Walter Triche


Walter has been in the beauty industry since the early 1980s, and he loves imparting his vast wisdom to clients, some of whom include visionaries like DeShawn Bullard, Charles Gregory and Rick Walker. However, he considers his greatest highlight to be working with Richard since joining Buy-Rite in 2000. He remains passionate about the ever-changing beauty industry and always lets his clients know that education is the key to growing their businesses. He’s known for bringing personality to his work on all ends of the process, from the front office to the showroom to the warehouse. On his free time, Walter loves spending time with his grandkids and is an award-winning volunteer youth basketball coach.

Morris Palefsky

Sales (Texas)

In his 15+ years at Buy-Rite, Morris has stood out for his ability to provide mechanical and technical support as well as “outside the box” solutions for customers. Morris volunteers for Meals on Wheels, the American Cancer Society, the local food bank and many other organizations, but he considers his greatest distinction to be his “Father of the Year” award. He brings his penchant for education with him every week when he teaches Sunday school, but he would love nothing more than to impart some of the things he’s learned about the beauty industry to you when you visit the Dallas showroom.

Marilyn Britton


Marilyn joined the Buy-Rite Team in 2016 and is known around the office as the "glitter" and the "glue"! She has a personality that sparkles and the glue because she is good at filling in the cracks and holding the team together! Marilyn loves helping her customers build their dream salons. Marilyn is a leader at Buy-Rite and someone who co-workers can go to in the office with a question. Marilyn is a proud mother of young man who is the light of her life. On the weekend Marilyn can be found drinking red wine with her friends and spending time with her son.

Sonja Johnson


Sonja joined the Buy-Rite Team in May 2018. Around the office Sonja is known for her determination and hard work ethic. She prides herself on her communication, organization and problem solving skills. On the weekends Sonja can be found watching football (Go Packers!), grilling out or hanging out with her dogs!

Jessica Thompson

Director of eCommerce

Jessica joined the Buy-Rite Family in March of 2020 as the Director of eCommerce. Jessica's previous accomplishments include (but are not limited to!) single handedly launching new programs to include an Affiliate Program, Paid Search Programs, PLAs - as well as marketplaces to include Amazon 1P& 3P, Target, Walmart, eBay, Wayfair & Overstock. She loves the the digital marketing industry and the challenges it presents as the industry is constantly changing. Jessica has quickly become an integral part of Buy-Rite Team and its success. Jessica resides in Ponte Vedra Beach with her husband and children. When she is not working behind the scenes at Buy-Rite, you can find her running on the beach, salt-water fishing, coaching her daughter's soccer team or listing to live music at outdoor venues.

Lisa Teter


Lisa joined the Buy-Rite Team in February 2020 with lots of experience in administrative duties, sales, logistics, inventory control and the list goes on. Lisa is a team player that is always ready to lend a hand or answer a question. When Lisa is not in the office you can find her, her husband and puppy exploring the outdoors, or talking about and doing all things Disney!

Stephanie Jager

Sales Assistant

Stephanie joined the Buy-Rite Team in April 2021 and has worn many different hats. She is a team player, quick learner and always ready to help a customer and a co-worker! Prior to working for Buy-Rite Beauty, she worked for 4 years as an Operations Manager at an RV Resort in northern Michigan, where she mastered her Customer Service Skillset. Stephanie is the epitome of a "sports mom" and when she is not working, you will find her on the many different sports fields cheering on her FOUR boys.

Kilty Campbell

Customer Service

Kilty joined the Buy-Rite Team the Summer of 2021. Kilty comes to Buy-Rite with lots of experience after successfully managing a Panera Bread Company Store for 2 Years. Kilty comes to work everyday with a contagious smile and a kind demeanor that shines through while helping solve problems in the customer service world! In her spare time, Kilty loves loves talking anything horticulture and taking care of her plants at home. Kilty also enjoys cooking and hiking!

Jill Rodriguez

Customer Service

Jill joined the Buy-Rite Team in 2018. She comes from a successful career in the Healthcare Industry, where she managed people as well as provided supreme customer service to patients. Jill is known around the office for her positivity, and you will always find her with a smile on her face! On the weekends you will find Jill watching the Georgia Bulldogs play, spending time with her two children, enjoying the outdoors or at Church!

Megan Ryfa

Customer Service

Megan joined the Buy-Rite Team in 2016. Megan has been in the Customer Service Industry for the 10 plus years and is a natural at identifying and empathizing with the client's needs. When Megan is not at work you will find her enjoying the outdoors with her husband and daughter. She is also a lover of music, art and horror movies!

Amanda Nates

Operations & Logistics

Amanda is a happy-go-lucky girl who’s always up for an adventure. Amanda joined the Buy-Rite team in 2016. Amanda has had more than 25 years of accounting experience, and prides herself on being able to solve any problem. Amanda started her life in Columbia, SC but has lived all over the US, primarily the West Coast. In her free time, you’ll find Amanda practicing meditation and yoga, boating and kayaking on the water, making jewelry or spending time with her many pets.

Pati Bennett

Sales Receptionist

Pati joined the Buy-Rite Family in the Summer of 2021. Prior to working for Buy-Rite, Pati worked in a variety of industries, including Marketing/PR, Special Events, and Healthcare. Pati is the embodiment of a Team Player and has the most positive attitude and outlook on life, which shines through to our customers and teams every single day. When Pati is not in the office you will find her enjoying the outdoors with her husband and precious doggies, or in the kitchen cooking and listening to music!

Laura Garcia


Laura as been an integral part of the Buy-Rite Team since 2013. Laura only physically worked in the Buy-Rite Gorgia Office for 3 years, but she has continued to support the team from a few different stated over the years. A true lover of the outdoors, she spends her free time planting trees, swimming in the lake or going on hikes with her husband and daughter.

Tracey Alston


Tracey joined the Buy-Rite Team in November 2018. Tracey comes from a similar background, as she worked for (and help grow!) an eCommerce company for eight years! Tracey is extremely dedicated, loyal and always in a chipper & happy mood. When Tracey is not at the office, you can find her lounging by the pool or fire-pit with her husband and dog, watching football (EAGLES Baby!), or watching movies. Tracey's Life Quote is "Life is mostly about showing up!"

April Dixon


April joined the Buy-Rite Team in May 2021. Prior to working at Buy-Rite Beauty, April worked as the Accounts Payable & Receivable Clerk for Savannah Distributing and prior to that as the Equestrian Director at The Ford Plantation. April would describe herself as and "animal nut" and loves taking care of her many Horses, Dogs and Cats. On the weekends you can find April spending time with her daughter and animals, reading and watching movies!

Kimberly Hill


Savannah, Georgia, born and raised, Kimberly joined the Buy-Rite Team in 2021. Before working at Buy-Rite, Kimberly was an HVAC Dispatcher, so she is well equipped to jump in and solve a Customer Service issue, but her specialty is accounting. On the weekends you can find Kimberly studying for school (Accounting Major!), at the Gym, or taking her dog, Titus, to Forsyth Park.

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