It’s our hope that this is just the beginning of a lifelong relationship. Let’s get the ball rolling by introducing you to the family who’s always going to be there for you with expertise, experience, and reliable advice.
Richard Eichholz
President
Richard's lifelong commitment has been to Buy-Rite, a dedication that spans an impressive 60 years. It's a connection he's held onto, unwavering and enduring, throughout his entire life. His journey began alongside his father, Harry Eichholz, back when Buy-Rite was headquartered in Savannah. This formative experience instilled in him the values of hard work, unwavering dedication, and the importance of extending a helping hand to others.
Above all else, Richard's primary focus is ensuring the happiness and success of Buy-Rite's partners. His track record speaks volumes, as he has earned numerous awards for both manufacturers and salons over the years. Additionally, Richard is deeply committed to philanthropy and remains actively engaged with the United Way, channeling his dedication towards making a positive impact on his community.
When he's not tirelessly assisting customers in realizing their dreams, Richard indulges in a few of his personal passions. Whether he's out on the golf course, savoring the flavors of sushi, or enjoying a well-deserved glass of wine, Richard finds moments of joy and relaxation that complement his lifelong dedication to Buy-Rite.
Adam Eichholz
Vice President
Adam's professional journey began in the world of investment banking, where he spent five years at UBS. During this time, he bore witness to the tumultuous period of the financial crisis in 2007–2009. However, in 2010, he reached a turning point in his life, realizing the importance of being with his family. On that day, he made a life-changing decision, reaching out to his father, Richard, and promptly securing a job with Buy-Rite.
Today, Adam is often perceived as the serious presence in the office, known not only for his focused demeanor but also for the delicious homemade lunches lovingly prepared by his wife, Katy. Nevertheless, his heart warms with excitement when he witnesses a client's dream salon taking shape, a testament to his enduring passion for the business.
Beyond the workplace, Adam's life is enriched by his love for music, the serenity of the beach, the challenges of golf, and the profound connections he shares with his beautiful daughter, Aly, his son, Jack, and his wonderful wife, Katy. This multifaceted blend of interests and family values makes Adam a cherished member of both the Buy-Rite team and his own loving family.
Jason Eichholz
Vice President
Before becoming an integral part of the family business, Jason pursued a career as a CPA in the bustling heart of New York City. He returned to his roots in 2014, bringing with him the invaluable experience gained from the fast-paced financial sector of NYC, where he honed his ability to handle any challenge with finesse.
Jason is not just a skilled professional; he's also known for his quick wit and a talent for lightening the mood with a well-timed joke. He derives great satisfaction from alleviating his clients' anxieties about venturing into business, ensuring they understand that he and his family are unwavering allies throughout every step of the journey.
Beyond his professional pursuits, Jason's passions include indulging in live music, exploring new destinations through travel, and sharing his love for golf, a shared interest with his brother. He is equally dedicated to the fight against breast cancer and actively supports the Susan G. Komen foundation in their noble cause.
Jason's personal life is a testament to his love and commitment. He married his best friend on Halloween in 2015, marking the sixth anniversary of their first date. As a proud father, he treasures the joys and responsibilities of raising three wonderful daughters, further enriching his life and his connection to family values.
Tracey Alston
Accounting
Tracey became a cherished member of the Buy-Rite Team in November 2018, bringing with her a background deeply rooted in eCommerce, where she played a pivotal role in the growth of a company over eight years.
Tracey is a shining example of dedication and loyalty, known for her unwavering commitment and perpetual cheerfulness that brightens the workplace. Her positive attitude is infectious, spreading smiles wherever she goes.
Outside the office, Tracey enjoys moments of relaxation by the pool or cozied up by the fire-pit with her husband and faithful canine companion. She's a passionate fan of football, proudly supporting the Eagles. Additionally, Tracey finds joy in watching movies, and she lives by the mantra that "Life is mostly about showing up!"
Derric Brady
Operations
Derric officially joined the Buy-Rite Team in the autumn of 2021, bringing with him a versatile professional background that spans both the warehouse and carpentry realms. His expertise shines brightly as he leads the crafting of custom crates for cabinetry items destined for customers all across the United States.professional background that spans both the warehouse and carpentry realms. His expertise shines brightly as he leads the crafting of custom crates for cabinetry items destined for customers all across the United States.
Derric's commitment to excellence is evident in his meticulous attention to detail in crate construction and packaging. He's renowned for his unwavering punctuality and his seamless collaboration within the warehouse team.
Beyond his dedication to work, Derric enjoys rejuvenating with a well-deserved nap after a demanding workweek or pursuing his passion for fishing. Derric's multifaceted talents and unwavering dedication make him an invaluable asset to Buy-Rite, and his reliability within the warehouse team is commendable. Derric aspires to leave a lasting legacy as a genuinely helpful individual.
Marilyn Britton
Sales
Marilyn became an esteemed member of the Buy-Rite Team in 2016 and is affectionately known as both the "glitter" and the "glue" around the office. Her personality shines like glitter, adding a sparkle to the workplace, and she's the glue that adeptly fills in the gaps and keeps the team tightly bonded.
Marilyn's genuine passion lies in assisting her customers in building their dream salons. Her leadership within Buy-Rite is evident, as she's a go-to resource for her colleagues, always ready to provide guidance and answers.
Beyond her professional life, Marilyn is a proud and devoted mother, with her child serving as the beacon of her life. On weekends, you'll often find her savoring red wine with friends and relishing quality moments with her cherished son. Marilyn's multifaceted contributions make her an invaluable asset to the Buy-Rite family.
Kilty Campbell
Operations
Kilty embarked on her journey with the Buy-Rite Team during the summer of 2021, bringing with her a wealth of experience gained from successfully managing a Panera Bread Company Store for two years.
Each day, Kilty graces the workplace with her infectious smile and a kind-hearted disposition that shines brightly as she tackles challenges in the world of customer service. In her role as Shipping Coordinator, she orchestrates the preparation of hundreds of Ground and LTL shipments daily. Moreover, Kilty collaborates closely with customers and freight carriers, ensuring that products reach their destinations in excellent condition and with punctuality.
During her leisure hours, Kilty finds solace in her passion for horticulture, enthusiastically engaging in discussions on all things related to plants and nurturing her home garden. Additionally, she finds joy in the culinary arts, relishing the art of cooking, and immerses herself in the wonders of nature through hiking adventures. Kilty's diverse talents and dedication shine both at work and in her vibrant personal life.
Katy Eichholz
Human Resources
Katy joined Buy-Rite Beauty in the spring of 2016, bringing with her a solid foundation in accounting. However, her journey with the company has seen her evolve into a vital asset in the realms of Human Resources and Office Management. Katy is a dedicated mother to her two wonderful children, Aly and Jack. Beyond her role as a supportive parent, Katy is a fitness enthusiast who enjoys activities such as running, boxing, and Pilates during her free time.
April Dixon
Accounting
n May 2021, April became an esteemed member of the Buy-Rite team. Her journey before joining Buy-Rite Beauty included roles as an Accounts Payable & Receivable Clerk at Savannah Distributing and an Equestrian Director at The Ford Plantation.
April has a deep affinity for animals, often describing herself as an "animal nut." She pours her heart into caring for her diverse family of Horses, Dogs, and Cats, reflecting her passion for their well-being.
During weekends, you'll frequently discover April relishing precious moments with her daughter and beloved animals. She also finds solace in the world of literature and enjoys unwinding with movies, making her weekends a perfect blend of family, relaxation, and her cherished animal companions.
Laura Garcia
Accounting
Laura has been a pivotal member of the Buy-Rite Team since 2013, making her a cornerstone of our organization. Although she physically worked at the Buy-Rite Georgia Office for three years, her unwavering support has continued to benefit the team from various locations across the years.
Laura's passion for the great outdoors is palpable in her free time, where she dedicates herself to activities such as planting trees, enjoying leisurely swims in the lake, and embarking on exhilarating hikes alongside her husband and daughter. Her love for nature mirrors her dedication to our team, making Laura a well-rounded and cherished asset to Buy-Rite.
Mark Hodges
Operations
Mark joined the Buy-Rite Team in the autumn of 2021, bringing with him a diverse career background. Before becoming a part of Buy-Rite, Mark dedicated himself to Operations and Manufacturing, with a significant portion of his career spent serving in the United States Navy as an Electronics Tech.
At Buy-Rite, Mark is committed to ensuring the efficient and timely dispatch of products from the warehouse while maintaining a strong focus on safety, making it a secure and productive workspace for the team.
During weekends, you'll often find Mark indulging in his passion for music, playing his favorite tunes. He also dedicates time to perfecting his yard and enjoys precious moments with his family, creating a harmonious balance between his professional and personal life.
Stephanie Jager
Sales
Stephanie became an integral part of the Buy-Rite Team in April 2021 and has seamlessly transitioned between various roles within the company. Known for her adaptability, Stephanie is a true team player, quick to learn, and always ready to assist both customers and colleagues.
Before embarking on her journey with Buy-Rite Beauty, Stephanie honed her exceptional customer service skills during her four-year tenure as an Operations Manager at an RV Resort in northern Michigan.
Outside the professional realm, Stephanie is the embodiment of a "sports mom," dedicating her time to cheer on her four boys at numerous sports fields. Her unwavering support and enthusiasm extend beyond the office, making her a well-rounded and invaluable member of the Buy-Rite Team.
Ryan Johnson
Operations
In the autumn of 2021, Ryan became an integral part of the Buy-Rite Beauty Team. Bringing with him over two decades of expertise gained from his extensive career with FedEx, Ryan seamlessly assumed his role in Operations and Logistics at Buy-Rite.
Ryan's unwavering commitment is evident as he consistently leads by example, being the first to arrive at the office and the last to depart each day. His dedication is a driving force behind our operational excellence.
Outside of the office, you'll discover Ryan engaged in various pursuits. Whether it's competing alongside his wife at Orange Theory, imparting his soccer wisdom as a coach for his daughter's team, or relishing the great outdoors at the campsite, Ryan's enthusiasm for life shines through in all his endeavors.
Sonja Johnson
Sales
Sonja became an esteemed member of the Buy-Rite Team in May 2018, where she quickly garnered a reputation for her unwavering determination and strong work ethic.
Within the office, Sonja stands out for her exceptional communication, meticulous organization, and adept problem-solving skills. She takes pride in her ability to tackle challenges head-on.
When the weekend arrives, you'll likely spot Sonja passionately supporting her favorite football team, the Packers, during game time. She also enjoys the outdoor pleasures of grilling and cherishing quality moments with her beloved canine companions.
Rudy Loftin
Operations
Hailing from Savannah, Georgia, Rudy joined the Buy-Rite team in the spring of 2022. Rudy is renowned for his exceptional punctuality and unwavering dedication, making him an invaluable and hardworking member of our warehouse team.
As the Team Lead for incoming containers, Rudy manages multiple shipments each week, ensuring their efficient handling. Additionally, he plays a crucial role in the meticulous verification of all FedEx Ground shipments before they depart our warehouse, ensuring their accuracy and reliability.
Beyond his professional attributes, Rudy's kindness knows no bounds, making him a cherished friend and coworker to everyone he interacts with. When he's not at the office, you'll find Rudy savoring a delightful steak dinner, immersing himself in video games, or cherishing quality time with his beloved family.
Lyle Mackenzie
Sales
Lyle has been an invaluable member of the Buy-Rite Team since 2012, serving as the reliable and trusted friend who is always there to provide sound advice.
Before joining Buy-Rite, Lyle carved a niche for himself in the world of customs brokerage, specializing in the importation of jet engines from Gulfstream Aerospace in Europe. As a sales lead at Buy-Rite, his true passion lies in establishing deep connections with clients, uncovering their unique needs, and helping them bring their dreams to fruition.
Beyond the workplace, Lyle finds solace in the serenity of fishing and the bliss of basking on the beach. When not outdoors, he enjoys the culinary arts, delighting in the joys of cooking. Above all, he cherishes moments spent with his family, creating treasured memories. Lyle's unwavering dedication and multi-faceted interests make him a remarkable asset to Buy-Rite and a beloved figure in his community.
Jeff McRitchie
Marketing
Jeff assumed his role as Chief Marketing Officer at Buy-Rite Beauty in the spring of 2023, though his association with the company extends back several years as a trusted consultant. Jeff brings a wealth of expertise, having co-founded MyBinding.com, served as the VP of Ecommerce at Spiral, and most recently held the position as President/CEO at a prominent branding agency in Seattle. Within the company, Jeff thrives on collaborative problem-solving working closely with his team as well as external partners and customers. When Jeff is not immersed in the world of marketing, you’ll find Jeff exploring the great outdoors with his family on a hiking trail, breaking a sweat on his Peloton, engrossed in a good book, attending his children’s soccer games, or enjoying their musical performances in the orchestra.
Cassie Mock
Customer Experience
Cassie joined the Buy-Rite Beauty team in October 2023, bringing with her six years of valuable experience as an Export Administrator. During her tenure in this role, she excelled in resolving client issues and optimizing internal operations. Cassie has a deep appreciation for chocolate ice cream and shares her life with her loving husband. She has a keen passion for video games, board games, and animation, which occupy her leisure time. On weekends, you can often find Cassie engrossed in the world of painting and digital art. Her aspiration is to be remembered as a kind-hearted, humorous, and life-loving individual who embraced every moment to the fullest.
Amanda Nates
Operations
Amanda is a cheerful and adventurous soul, always ready for exciting experiences. She became an integral part of the Buy-Rite team in 2016, bringing with her a wealth of accounting expertise accumulated over 25 years. Amanda takes immense pride in her problem-solving skills, confident that she can tackle any challenge that comes her way.
Though her journey began in Columbia, SC, Amanda's life has taken her to various corners of the United States, primarily the West Coast. In her leisure time, Amanda finds solace in meditation and yoga, connecting with her inner self. She also enjoys the tranquility of boating and kayaking on the water. Amanda's creative side shines through in her jewelry-making hobby. Additionally, she shares her life with a delightful array of pets, adding even more joy to her everyday adventures.
Morris Palefsky
Sales
With over 15 years of dedicated service at Buy-Rite, Morris has consistently demonstrated his exceptional skills in mechanical and technical support, along with his knack for crafting innovative solutions that go beyond the conventional.
Outside of his professional life, Morris is a passionate volunteer, generously contributing his time to organizations such as Meals on Wheels, the American Cancer Society, and the local food bank. Among his many achievements, he holds the esteemed title of "Father of the Year," which he treasures deeply.
Morris's commitment to education extends to his role as a Sunday school teacher, where he imparts his wisdom and values to eager learners each week. When you visit the Dallas showroom, Morris is eager to share his extensive knowledge of the beauty industry, offering valuable insights that can enhance your experience.
Jill Rodriguez
Customer Experience
Jill became a valued member of the Buy-Rite Team in 2018, having previously enjoyed a successful career in the Healthcare Industry. There, she not only managed teams but also excelled in providing top-notch customer service to patients. Around the office, Jill is renowned for her infectious positivity, with a perpetual smile that brightens everyone's day. During the weekends, you'll discover Jill passionately cheering on the Georgia Bulldogs, sharing quality moments with her two children, and immersing herself in the great outdoors. Her spiritual side also finds expression at church, where she nurtures her sense of community and faith. Jill's multifaceted interests and dedication make her a well-rounded and cherished member of the Buy-Rite team.
Megan Ryfa
Customer Experience
Megan became an integral part of the Buy-Rite Team in 2016, bringing with her over a decade of experience in the Customer Service Industry. Megan possesses a natural talent for recognizing and empathizing with clients' needs, ensuring they receive exceptional support.
Outside of her professional duties, Megan is an avid enthusiast of the great outdoors, often found exploring the natural world alongside her husband and daughter. Additionally, she has a deep passion for the arts, including music and visual art, and enjoys indulging in the thrill of horror movies. Megan's diverse interests mirror her ability to connect with clients and colleagues alike, making her a well-rounded and valued member of the team.
Meghan Smith
Marketing
Megan became a valuable member of the Buy-Rite Team in October 2023. She graduated with a Bachelor's degree in Writing from the Savannah College of Art and Design in the same year. Megan's innate creativity shines through in her work. Her primary goal is to craft content that is not only visually appealing but also easy for customers to comprehend.
Megan is not only a talented professional but also a person of diverse interests. She is a passionate singer with a particular love for opera and choir music. During her free time on weekends, you'll often find Megan engaged in rigorous Crossfit workouts or playing an intense game of tennis. She enjoys loves spending time at Starland Yard, and relishes exploring a variety of restaurants to satisfy her culinary curiosity.
Megan's heart belongs to all things Disney, and her world is brightened by the presence of the world's cutest cat, Chester. In both her personal and professional life, she remains dedicated to her unwavering faith.
Lisa Teter
Sales
Lisa became a valuable member of the Buy-Rite Team in February 2020, bringing with her a wealth of experience in various domains, including administrative duties, sales, logistics, and inventory control, among others. Her multifaceted expertise contributes significantly to our team's success.
Lisa embodies the essence of a team player, always willing to extend a helping hand or provide answers to any question. Her approachability and willingness to assist make her the go-to person for inquiries and support.
Beyond the office, you'll often find Lisa, along with her husband and beloved puppy, exploring the great outdoors, savoring the beauty of nature. Additionally, Lisa is an enthusiastic Disney aficionado, engaging in discussions and activities centered around the enchanting world of Disney whenever the opportunity arises.
Jessica Thompson
Marketing
Jessica became a valued member of the Buy-Rite Family in March of 2020, assuming the role of Director of eCommerce. Jessica's career is marked by a series of impressive achievements, including her independent launch of various programs such as the Affiliate Program, Paid Search Programs, and PLAs. She has also expertly navigated various marketplaces, including Amazon 1P & 3P, Target, Walmart, eBay, Wayfair, and Overstock.
Her passion for the dynamic digital marketing industry is evident, as she thrives on the ever-evolving challenges it presents. Jessica's rapid integration into the Buy-Rite Team has played a pivotal role in the company's success.
Outside of her role at Buy-Rite, Jessica calls Ponte Vedra Beach her home, where she resides with her husband and children. When she's not immersed in the world of eCommerce, you'll often find her enjoying the coastal lifestyle, whether it's running along the beach, indulging in salt-water fishing, coaching her daughter's soccer team, or savoring live music at outdoor venues.
Walter Triche
Sales
Walter boasts a rich history in the beauty industry dating back to the early 1980s, and he thrives on sharing his extensive knowledge with clients, some of whom are renowned visionaries like DeShawn Bullard, Charles Gregory, and Rick Walker. However, his most cherished accomplishment is the collaboration he's enjoyed with Richard since joining Buy-Rite in 2000.
Walter's passion for the ever-evolving beauty industry remains unwavering, and he continually emphasizes to his clients that education is the cornerstone of business growth. His vibrant personality shines through every facet of his work, whether it's in the front office, the showroom, or the warehouse.
In his leisure time, Walter finds immense joy in spending quality moments with his grandkids and has earned accolades for his dedicated service as a volunteer youth basketball coach. Walter's dedication, experience, and enthusiasm make him a remarkable asset to both Buy-Rite and his community.
Anthony Young
Operations
In the autumn of 2021, Anthony became a valuable member of the Buy-Rite team. Anthony is renowned for his strong work ethic and impeccable organizational skills, playing a pivotal lead role in the efficient and precise handling of LTL Freight from the warehouse.
When he's away from the office, you'll often find Anthony indulging in his passion for football, particularly cheering on his beloved Steelers. He also dedicates his time to weightlifting, staying active and strong. However, his true joy lies in spending quality moments with his family, as Anthony takes immense pride in being a devoted father to his two children.
