Photo: Elena Costa Salon
Cleanliness & Hygiene
Any salon owner, stylist, or barber knows the importance of cleanliness and hygiene in a salon setting – but once your business opens again, it is imperative that the salon is pristine, and stylists understand what you expect of them. Make sure your stylists are washing their hands between each client, and if you want to give your clients any guidelines for coming into the shop – let them know ahead of their appointment. When revisiting your cleanliness policies, remember to consider how your policies are going to change for your customers, too! For instance, you may want to have them wash their hands or use hand sanitizer when they arrive for their appointment. While you’re clients are waiting for their appointments, consider what social distancing policies you’d like to put in place for client safety.
Cleanliness and hygiene are a top priority in your salon – your standard cleaning practices from before the COVID-19 outbreak may not be sufficient anymore. Think about each service and section in your salon to make sure you aren’t passing over important ways to take care of your stylists’ and clients’ health. You may want to consider investing in more capes, so each client can have a freshly washed, unused cape for their service. If you need to make changes in your cape cleaning processes, make sure your stylists, assistants, or receptionists understand your new guidelines. Aside from stylists keeping their station sanitized, you should clean your reception area and retail at least once a day – and don’t forget about your reception furniture! Additionally, you can consider creating a checklist your stylists and staff can follow to keep track of sanitation to stay on top of things.
Cancellation Policies & Sick Leave
Just because businesses will be opening back up doesn’t mean the threat of COVID-19 will be gone. Because of this, several salon owners are adjusting their cancellation policies, so potentially sick clients don’t feel they still need to go to their appointment to avoid a cancellation fee. Also, let your stylists know what is expected of them so they know to stay home if they are not feeling well.
Photo: Escondido Salon
Prepare for a Demand Surge
Everyone has been waiting to get their hair, manicures, and pedicures done since they’ve been in quarantine. Once your salon opens up again, there will be a huge surge in demand for your services. While you’re stuck at home is a great time to figure out how to capitalize on this surge of client demand. As we get closer to businesses being able to open again, take this opportunity to encourage your customers to pre-book their next appointment. This will help you manage the demand, figure out if you need to adjust your hours for a period of time and make sure you are able to accommodate your clients.
Sanitizing your tools, products, and equipment between clients is always essential – but needs special attention in times like this. Make sure your stylists are consistently sanitizing their shears, combs, clippers, and any other tools between each service with barbicide or other specialized sanitation equipment, such as the J&A Cleanmaker Germicidal UV Sanitizer for small tools, or the Melinda Hot Towel Cabinet with UV Santizer.
Communicate with Your Clients
It’s important to stay in touch with your clients and let them know what steps you are taking in this new post-COVID-19 world! You can do this through e-mail blasts, social media, and signage in your salon. Be transparent about your sanitation and cleaning procedures to help them understand you are taking responsibility for the safety of your clients and your salon!