Articles By Jeff McRitchie

About the Author – Jeff McRitchie

Jeff assumed his role as Chief Marketing Officer at Buy-Rite Beauty in the spring of 2023, though his association with the company extends back several years as a trusted consultant. Jeff brings a wealth of expertise, having co-founded MyBinding.com, served as the VP of Ecommerce at Spiral, and most recently held the position as President/CEO at a prominent branding agency in Seattle. Within the company, Jeff thrives on collaborative problem-solving working closely with his team as well as external partners and customers. When Jeff is not immersed in the world of marketing, you’ll find Jeff exploring the great outdoors with his family on a hiking trail, breaking a sweat on his Peloton, engrossed in a good book, attending his children’s soccer games, or enjoying their musical performances in the orchestra.

A woman receives a facial with Buy-Rite Beauty's Marie Ozone Facial Steamer

Tips & Advice August 14, 2025

Tips for Buying Used Spa Equipment

Opening or expanding a spa is a significant investment, and for many professionals, finding ways to stretch their budget is key to getting started. One area where spa owners often try to cut costs is by purchasing used spa equipment. And...

A row of Buy-Rite Beauty's Cleo Styling Chairs at Misano Salon in Arlington Heights, IL

Tips & Advice August 11, 2025

Tips for Buying Used Salon Equipment: What to Know Before You Buy

Opening a new salon is an exciting milestone—but it’s no secret that the buildout can be expensive. Between construction, permits, design, and staffing, many new salon owners quickly realize that salon equipment and furniture...

Pibbs PS92 in color Ivory at Nails by Aloha in Los Angeles, CA

Tips & Advice August 07, 2025

Tips for Buying Used Nail Salon Equipment

Opening or expanding a nail salon can be an exciting next step for beauty professionals. But it’s no secret that buildout costs add up fast, and one of the biggest expenses is your equipment. At Buy-Rite Beauty, our family has...

Vintage style barber chairs at Honest Barber in Austin, TX

Tips & Advice August 04, 2025

Tips for Buying Used Barber Equipment

Opening or expanding a barbershop is a big step—and like most big steps, it comes with serious costs. From buildouts and licenses to marketing and branding, the list adds up fast. One of the biggest expenses? Your furniture and...

Tips & Advice July 22, 2025

How to Fix a Broken Salon Chair: A Step-by-Step Guide

Salon chairs are an essential part of any beauty or grooming business, providing comfort and support for clients while also withstanding daily wear and tear. Over time, salon chairs can break down due to regular use. Whether it’s a...

Inspiration January 27, 2025

Salon Mood: Glamorous Eclectic Vibes at The Top Knot Salon

Stepping into Top Knot Hair Design, clients are welcomed into a realm where hair transformation harmonizes with a stylish, inviting atmosphere. This salon artfully combines a chic color palette with luxurious decor, crafting a space...

Tips & Advice November 07, 2023

Branding Your Salon Suite

Starting your own salon suite gives you so much freedom to do business the way you want. You have so much untapped potential to grow your skills and business in your own sanctuary. You have the opportunity to choose your location and your...

How To November 21, 2022

How to Make a Salon Mood Board

So, you’ve decided that you want to open your own salon. You’ve got the skills, you’ve raised the money, and your next step is figuring out what your business is going to look like – how it’s going...

How To June 21, 2022

How to Make a Salon Selfie Wall (And Why)

You may have noticed many beauty salons setting up salon “selfie walls” – colorful and cute walls where happy customers can easily snap a pic to post to social media. Selfie walls are a win-win: Your...